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THE VEGETABLE BIN.
While tobacco and pecans still grow in North Florida, Florida gains more notoriety from his winter vegetable crop and sugar crop located in South Florida. Old winter crops of the 1920's like Boston lettuce, lima beans, and English peas have been replaced with more popular crops like cauliflower, broccoli, and sweet corn. Since World War II, small farmers have been driven from this area by competition from large scale farming and better opportunities in real estate development. Good transportation and migratory farm workers were the keys to inexpensive winter crops that turned much of the interior of South Florida into a harvest of vegetables and fruits. Now competition from Latin America with the end to trade barriers, environmental pressures, and rising costs challenge the continued growth of this industry. Still, it is impressive to drive down US 27 in February and March and see as many as a hundred boxcars of winter produce heading northward with Florida tomatoes, squash, snap beans, and celery.
Modern cultivation will no longer assure Florida's growth in many traditional agricultural areas. Sugar production which mushroomed to "Number One" after the economic blockade of Castro's Cuba in the 1960's and the development of sugar along the eastern side of Lake Okeechobee now faces environmental pressures to curtail growth due to its impact upon the flow of quality water to the Everglades. The return of Latin sugar would also jeopardize this crop.
An area of agricultural growth has been the horticultural industry not only to serve Florida's booming population but also national interest in exotic and traditional plants. Winter flowers light the night air in Southwest Florida as acres of plants are produced for shipment into the North. Growing plants for an urban America will remain a Florida advantage. There is even a small wine industry from Jacksonville to Fort Myers that may not have great economic impact, but nevertheless attracts tourists.
THE TOURIST STATE
Tourism remains the greatest source of status for Florida across the globe. WithWalt Disney World, Florida has the major tourist destination on the planet and this works as an advantage in promoting other Florida attractions despite the determination of the people in Buena Vista to keep every penny spent within their grasp. The power of the Disney Empire still makes it more difficult for small family tourist operations to survive.
Tourism is effected by the economy, the cost of transportation, the weather (up North, not Florida), and other intangibles, but the trend toward more leisure time, early retirement, and credit purchasing makes a Florida vacation more accessible than even thirty years ago.
Florida tourism has been influenced by every technological development, but remains unchanged in some regards since the early 1900's: good weather, transportation access, and receptive hosts. The winter season and the airplane dominated the tourist season of Southeast Florida. The summer season and the automobile dominate the tourist season for the Panhandle and North Florida. Walt Disney dominates twenty per cent of Florida's tourist travel regardless of the year.
Foreign tourism plays an important role in Florida's plans as six to seven million foreign tourists spend more money per day than American visitors. Recent statistics include: 30.9% from Europe (mainly Great Britain and Germany), 30.7% from Canada, and 18.8% from South America (Caribbean, Brazil, Central America). There are many days at Disney World where the colorfully T-shirted Brazilian tourists turn the area into a Latin convention atmosphere.